Data mining is widely accepted today among industries which have a history of "management by numbers", such as banking, pure science and market research. Data mining is easily viewed by management in such industries as a logical extension of less sophisticated quantitative analysis which already enjoys currency there. Further, information infrastructure necessary to feed the data mining process is typically already present.
It seems likely that at least some (if not many) other industries could realize a significant benefit from data mining, yet this has emerged in practice only sporadically. The question is: Why?
Under what organizational conditions will data mining spread to a broader audience?