tag:blogger.com,1999:blog-5652924.post5422954206238532075..comments2024-03-28T23:07:52.202-07:00Comments on Applied Data Science and <br>Machine Learning: A/B Testing and the Need for Clear Business ObjectivesDean Abbotthttp://www.blogger.com/profile/16818000233889520746noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5652924.post-31592660391399887552010-06-23T10:26:19.943-07:002010-06-23T10:26:19.943-07:00The measurement of customer lifetime value is a ve...The measurement of customer lifetime value is a very good point. I have an example from the telco market. To measure the CLV you not only need to consider the turnover generated by each subscriber but also the churn with respect to tariff and channel of distribution.Burcuhttp://dataminingworld.wordpress.com/noreply@blogger.com