Dilbert, Database marketing and spam

Ruben's comment that referred to spam reminded me of an old Dilbert comic which conveys the misconception about database marketing (e-marketing) and spam.

I know Ruben well and know he was poking fun, though I still have to correct folks who after finding out I do "data mining" actually comment that I'm responsible for spam. Answer: "No, I'm the reason you don't get as much spam!"