Monday, April 09, 2012

Dilbert, Database marketing and spam

Ruben's comment that referred to spam reminded me of an old Dilbert comic which conveys the misconception about database marketing (e-marketing) and spam.

I know Ruben well and know he was poking fun, though I still have to correct folks who after finding out I do "data mining" actually comment that I'm responsible for spam. Answer: "No, I'm the reason you don't get as much spam!"

4 comments:

Geet choudhary said...

The key to effective database marketing is to categories your database by suspects, prospects and clients, communicate and interact with your clients in a personal manner, create top of mind awareness so that when they are ready to make a buying decision it is YOUR company they think of first. Visit here for Indian Database :
Database marketing India All India Email and Mobile Database

Chris Gilbert said...
This comment has been removed by the author.
Chris Gilbert said...

Today, database has been revolutionized. But email remains to be the most powerful database marketing tool.

Chris, Cardiff web design

Jeremy Basingstoke said...
This comment has been removed by the author.